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    About Us

    Built Tough. Worn Proud.

    We’re a family-run crew from the Gold Coast, building a brand for the hard workers — the early risers, the knock-off legends, the ones who put in the effort rain, hail or shine.

    I’m Jim — a former tradie who needed to give my back a break after years on the tools. I kicked off Hard Hat Watches with my son and his mates — a group of young tradies who all grew up together and now work across the trades as a sparky, chippy, fridgy, plumber, waterproofer and even a bloke who lays asphalt for a living.

    One day I said to them, “Why don’t you make a watch for tradies?” Something that could actually handle the job site.

    I had a few more grey hairs and a bit more business experience under my belt, so I took charge of the operation. With their know-how on what works on-site, and my background, we built something we could all be proud of.

    The idea really started years ago when I was gifted an Apple Watch — which I broke. Got it replaced. Broke it again.
    I loved the functionality, but it just wasn’t made for blokes (or ladies) like us. And don’t even get me started on the battery — how can you track your sleep if you’re charging the bloody thing every night?

    So we set out to make something better. A watch that actually fits the lifestyle of tradies, farmers, FIFO crews, and anyone who spends more time outdoors than on a screen. Something that’s tough, functional, and won’t break the bank.

    We’re not trying to be a “catch-all” brand. We’ve picked our people — and we’re proud of that.
    Men and women who work with their hands, who don’t need fluff, and who want gear that gets the job done. That’s who we’re here for.

    Whether you’re knocking off or heading out bush, we’ve got your wrist covered.

    Thanks for being here,
    Jim + the Hard Hat crew